Brand Story, Origins, and Mission
Natura Healthcare Holdings is a Singapore-based biotechnology and natural medicine research company dedicated to transforming traditional medical resources into innovative health products and drug development pipelines supported by modern scientific evidence. Headquartered in Singapore as its global strategic hub, the company integrates cross-cultural medical systems including European herbal medicine, Traditional Chinese Medicine, and Ayurveda, and advances product development through modern biomedical research, efficacy validation, and standardized manufacturing systems.
Through its subsidiary Natura Biotechnologies, the group has established comprehensive capabilities in research, development, and translation. Its product formats include oral sprays, topical skin care products, and oral health supplements. Formulations, registrations, and compliance strategies are adapted according to the regulatory frameworks of different countries to meet local regulatory requirements.
Brand Philosophy and Core Values
Validating traditional wisdom through modern scientific research to build a sustainable, long-term health science system.
The Group’s core brand, Liferoots, is its global plant-based science and health brand focused on immune management, antiviral protection, and long-term health support. Built on traditional herbal medicine, the brand develops its products through modern scientific validation and international quality standards.
The company’s current R&D pipeline focuses on antiviral, immune modulation, and oncology supportive care, while continuously advancing multiple projects in preclinical research and regulatory submissions. Leveraging a global compliance framework and an international network of cross-border scientific collaborations, Natura Healthcare is progressively building an international biotechnology platform centered on plant-derived innovative therapeutics and premium health products.
From Natural Origins to Scientific Validation
Plant wisdom is the starting point of our research, while medical validation is our constant end goal. Through systematic literature reviews and biological mechanism analysis, we translate traditional herbal experience into precise scientific logic. From immune modulation to cellular function stability, every R&D decision is subject to rigorous evaluation, ensuring that on the path to health, we provide a scientifically grounded approach with long-term value.
Professional Team · Caring for Every Day
Liferoots brings together an international team spanning the fields of medicine, scientific research, and industry.
Team members come from diverse backgrounds, including clinical medicine, biomedical research, corporate strategy, and health product development. Together, they are committed to integrating botanical medicine with modern science to advance innovative health solutions on a global scale.
Technical Director / Product Development Manager
A medical nutrition and health product development expert with over 15 years of industry experience. He has contributed to product development for multiple international companies and successfully launched 67 health products.
Director / Business Development Manager
With a background in government and corporate management, he previously worked in Singapore government agencies and CIMC Raffles, and is currently responsible for corporate development and international cooperation.
Chief Medical Officer
A Sweden-registered oncologist and general practitioner, formerly affiliated with the Cancer Hospital of the Chinese Academy of Medical Sciences and Karolinska University Hospital, currently focusing on chronic disease and nutritional medicine research.
Director / Chief Executive Officer
Mr. Liu has over 20 years of experience in investment and corporate management, with a long-term focus on the development of energy, environmental protection, and emerging industries. At Natura Healthcare, he is responsible for group strategic planning and global business development.
Director / Chief Technology Officer
Dr. Liu has a background in oncology and clinical research. He previously served as an attending physician at Beijing Tiantan Hospital and conducted medical research at Karolinska Institutet in Sweden. He currently leads the company’s research programs in plant-based antiviral and cancer recovery support.
Growth Journey · Milestones
Since its founding, every milestone has reflected our commitment to quality, innovation, and user experience. From the birth of the brand to each product launch, every step represents the practical application of our philosophy that unites nature and science.
2019
Brand established, defining the concept of “Gentle Science × Everyday Care”
2020
Launch of the first core product, Amelior Menopause Capsules
2021
Launch of Clarus Eye Care Capsules and Curro Powder
2022
Launch of Palliate Care Cream, completing the full care product line
2024
Brand sales and users span across the globe, completing its international expansion strategy
Our Commitment to Sustainability
Natura Liferoots believes that true wellness comes not only from the power of plants themselves, but also from the responsible use of natural resources. With a focus on simplified formulations and efficient extraction, we reduce unnecessary ingredient complexity, allowing each raw material to deliver its maximum value while minimizing environmental impact.
Sustainable Ingredients
We select herbal ingredients sourced from sustainable cultivation and environmentally friendly farming practices, ensuring that natural resources are respected and protected.
Eco-friendly Packaging
We prioritize recyclable and environmentally friendly materials and adhere to minimalist design principles in packaging to reduce unnecessary waste.
Social Responsibility
We actively support communities, educational institutions, and health organizations to promote awareness of herbal wellness and physical and mental well-being.